It's one of the things that I do when I start thinking about a design, when I've like an idea for a design, I go to my font library and just start trying types and if I'm lucky then eventually I'll hit one or two-three that are cool. It's critical because it gives personality to a design, it gives a spirit to a design. So whatever font you chose, that sets up a tone for your design.
Great thing about picking fonts is that once you've found the ones you want to use, then that really kind of triggers you in to what the personality of your design should be and it ushers in a new world of possibilities. But sometimes the effect of fonts galring at you is just so loud, so intense that it actually throw down a gauntlet that your design has to live up to because it just says "I'm big at design!". So you'd better pick the right ones.
However, if you do it right, if you use the right font in the right place, it's about as fascinating a thing as you can do. It really work in this visceral, emotional, beautiful way that's just special and really great. And when you hit it right, when you do it right then the effect is that you can never really look at that font again without kind of thinking about this part of your design.
Print design created for a student newspaper.
Here's an old buch of photoghraps I found while organizing my lightroom library. Shots were taken using a Canon EOS 350D with the original EF 18-55 mm f/3,5-5,6 lense.
There's this running event in Grenoble called "La Montée de la Bastille" and it's like a very short trail running competition. First to reach the summit of the hill wins. Here are some print design I created for this campaign.
Each campaign run by my student club relies a lot on print as a communication media. Here are some examples of print design I came up with for various events. I got into graphic design via print but I'm now trying to work on some web projects.
The Altigliss Challenge is the student ski world cup: one week of competition is the beautiful resort of Val d'Isère, more than 1000 students from across the world and a pro contest in the middle of the week called the Ride Her First. Here's the logo I designed for this contest.
Every year Henkel sets up a challenge asking business schools students to come up with creative pictures advertising their products. Along with the folks in my student club I decided to create our own picture and as we were a sport club we settled on a fake L'Équipe frontpage where we would display our team — for the record, L'Équipe is France's most read sport newspaper.
1. First challenge here was to give the sense and feel of a paper-printed L'Équipe frontpage to a digital picture taken with a DSLR reflex camera.
2. Second challenge was to convey a sense of championship celebration, with a enthusiastic crowd, a trophy and some photographers taking some pictures.
Colors, shapes, lines and fonts all speak for themselves, they're part of the visual language. Visual language is a way to understand what's in front of you, it's a mode of communication that goes beyond words and it's fascinating to me.
What's great about visual language is that it allows us to use universal design patterns in order to create meaningful design. Wherever you go there are always colors or shapes associated to a certain feeling or emotion and this pattern is universal to a certain extent. For example, we all have blue sky, golden sun and it's dark at night for the vast majority of human beings. I like playing with those patterns. When assembled it creates Infography: that is a mixture of visual design, information architecture and style.
One of my first attempt at designing UI. I created a webpage featuring educational screencast on how to handle a corporate CMS. I like clean interfaces and tend to think that a well crafted one can add value to a product and provide the user with satisfaction and sometimes moments of delight.
This is a work in progress.
Various logos created for student clubs, schools or events between 2011 and now.